The Do Book Co.
Product Image

Do Purpose

Why brands with a purpose do better and matter more.

David Hieatt

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making. 

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well. 

This paperback purchase includes a free ebook download.


David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.

Richard Reed, co-founder innocent

A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.

Michael Acton Smith, CEO Calm

International editions

Donner du sens - Audiobook coverFrench
Propósito - Audiobook coverSpanish


Do Purpose - Why brands with a purpose do better and matter more - Audiobook
David’s Do Lecture

How love, luck and ideas got a town making jeans again

David Hieatt, co-founder of Hiut Denim and the DO Lectures, on why manufacturing is coming home.

About the author

David Hieatt has been described as a marketing genius. After leaving Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world byThe Guardian. More recently, he started Hiut Denim in his home town of Cardigan in West Wales. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. In 2024, it was featured on BBC2'sInside the Factory. David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. He is the author ofDo Open: How a simple email newsletter can transform your company (2017) and The Path of a Doer ( 2010, 2020).

Product details

  • Pub date: June 2014
  • Dimensions: 120 x 178mm
  • Extent: 160 pages
  • ISBN: 978-1-907974-13-7
  • eBook ISBN: 978-1-907974-14-4


B&W photography by Andrew Paynter & linocut prints by Olaf Ladousse

Paper & print details

Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper

Related titles

Do Open - How a simple email newsletter can transform your business (and it can)Do Lead - Share your vision. Inspire others. Achieve the impossible.Do Build - How to make and lead a business the world needsDo Team - How to get the best from everyone.Do Start - How to create and run a business (that doesn't run you)