Do Build - How to make and lead a business the world needs Do Build - How to make and lead a business the world needs Do Build - How to make and lead a business the world needs Do Build - How to make and lead a business the world needs Do Build - How to make and lead a business the world needs Do Build - How to make and lead a business the world needs

Do Build - How to make and lead a business the world needs Alan Moore

The world of business is changing. The single pursuit of ‘profit at any cost’ has been replaced by a desire to build companies that create a better future — and enjoy commercial success.

In Do Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders,
 he discovers that it is possible to lead with generosity, have a transparent supply chain, design products and services that are considered and joyful, and create a company culture where individuals flourish.

By sharing examples of best practice, Moore invites us to create a different type of business: one that will regenerate and restore our economy, our environment, and our civilisation.

Are you ready to build a new reality?

This paperback purchase includes a free ebook download.

 For the Spanish edition of Do Build, please click here.


  • A timely look into building a more regenerative business in our post-covid world
  • Features case studies including Veja Trainers and Climeworks
  • Includes a list of 50 of the world's most beautiful businesses
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‘This may be the most enlightened, concise, and extraordinary book on business ever written. It could be said that true beauty and business have never met. They do here. Business has long known how to steal the future. Alan Moore describes flawlessly how it can heal the future.’
Paul Hawken, author & environmentalist
‘Do Build is the pocket guide to a renaissance. It starts here. With the promise of something better.’
Richard Brophy
Do Build offers hope, vision and practical ideas for creating a new model for businesses and indeed us all, post-Covid. What joy to see a philosophy that starts from beauty, and embraces regenerative principles and empathy at its very heart. Read this book, reshape your life and your business, and we all stand a chance of making a better future for everyone, including the planet.’
Dame Fiona Reynolds, Master of Emmanuel College, Cambridge, and author of The Fight for Beauty
‘Business can do good. Alan is passionate about the contribution that design can the journey towards kinder and more generous work. This is a beautiful book.’
Professor Peter Childs FREng, Imperial College London
‘Beauty. Elegance. Joyful. Regenerative. If these words strike you as essential to how business ought to be done today, then you simply must read Do Build and learn how you make a difference in the world. And if these words seem odd to you, then you certainly should read Alan's provocative and thoughtful book to shift your perspective and understand, perhaps for the first time, why you are in business.’
B. Joseph Pine II, co-author, The Experience Economy
‘Alan Moore invites us to imagine a world where both form and function are beautiful, elegant, and joyful to behold - and then shows us that this world is already here, although not yet well distributed. We can have a world where humans and the natural world thrive in harmony. And that world starts with beauty, which in turn starts with a force even deeper and more powerful. To quote Alan: "Beautiful things can only ever be made with love”.’
Roz Savage MBE

About the author

Alan Moore is a designer and business innovator on a mission to help businesses discover their own unique beauty. He mentors teams and individuals, delivers leadership programmes, and advises clients on regenerative business practices. He has collaborated with companies and institutions all over the world, including PayPal, Microsoft, Xero and MIT. He has spoken at SXSW, the Hay Literary Festival and the Do Lectures; and is the bestselling author of Do Design: Why beauty is key to everything (Do Books, 2016).

Do Build book trailer

What does the world need? How do we build businesses for a new era? How should they be designed and led?

Product Details

Pub date: March 2021
Dimensions: 120x178mm
ISBN: 978-1-907974-91-5
eBook ISBN: 978-1-907974-92-2


11 colour photographs by Julian Calverley

Paper & print details

Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper.

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