
Do Build
How to make and lead a business the world needs.
Alan Moore
An inspiring guide to building a regenerative business.
The world of business is changing. The single pursuit of ‘profit at any cost’ has been replaced by a desire to build companies that are profitable and regenerative.
In Do Build, Alan Moore draws on research into some of the most pioneering and progressive businesses on the planet to share examples of best practice across leadership, company culture, design and sustainability. He invites us to reimagine and then build a different type of business: one that regenerates and restores our environment, our economy, and our civilisation.
Are you ready to build a business of the future?
This paperback purchase includes a free ebook download.
Reviews
This may be the most enlightened, concise, and extraordinary book on business ever written. It could be said that true beauty and business have never met. They do here. Business has long known how to steal the future. Alan Moore describes flawlessly how it can heal the future.
Paul Hawken, author & environmentalist
Do Build is the pocket guide to a renaissance. It starts here. With the promise of something better.
Richard Brophy
Do Build offers hope, vision and practical ideas for creating a new model for businesses and indeed us all, post-Covid. What joy to see a philosophy that starts from beauty, and embraces regenerative principles and empathy at its very heart. Read this book, reshape your life and your business, and we all stand a chance of making a better future for everyone, including the planet.
Fiona Reynolds, author of The Fight for Beauty
Business can do good. Alan is passionate about the contribution that design can offer...in the journey towards kinder and more generous work. This is a beautiful book.
Professor Peter Childs
Beauty. Elegance. Joyful. Regenerative. If these words strike you as essential to how business ought to be done today, then you simply must read Do Build and learn how you make a difference in the world. And if these words seem odd to you, then you certainly should read Alan's provocative and thoughtful book to shift your perspective and understand, perhaps for the first time, why you are in business.
B. Joseph Pine II, co-author of The Experience Economy
Alan Moore invites us to imagine a world where both form and function are beautiful, elegant, and joyful to behold - and then shows us that this world is already here, although not yet well distributed. We can have a world where humans and the natural world thrive in harmony.
Roz Savage MBE
Do Build became the ‘loose script’ for Planit. I bought it for all our directors at the time. It is the embodiment of how to take a complex challenge, break it down and set your way – not necessarily knowing where you might end up. Buy it. Read it. Share it.
Pete Swift, co-founder, Planit Landscape Architects
Alan’s Do Lecture
Do Build trailer
How do we build a business for a new era?
About the author

Alan Moore is a designer and business innovator on a mission to help businesses discover their own unique beauty. He mentors teams and individuals, delivers leadership programmes, and advises clients on regenerative business practices. He has collaborated with companies and institutions all over the world, including PayPal, Microsoft, Xero and MIT. He has spoken at SXSW, Hay Literary Festival and The DO Lectures. His previous publications include Do Design: Why beauty is key to everything (2016).
Product details
- Published: March 2021
- Dimensions: 120 x 178mm
- Extent: 128 pages
- ISBN: 978-1-907974-91-5
- eBook ISBN: 978-1-907974-92-2
Artwork
Colour photography by Julian Calverley
Paper & print details
Paperback editions printed by OZGraf Print on Munken, an FSC-certified paper