The Do Book Co.
Front cover of Do Open by David Hieatt

Do Open

How a simple email newsletter can transform your business (and it can).

David Hieatt

How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?

And what if the answer is right in front of you? 

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. 

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

  • Why giving is your secret to success
  • How to get people's attention when time is your biggest competitor
  • Why creating beats sharing
  • How a small team can win

Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. 

This paperback purchase includes a free ebook download. 


Big admirer of David Hieatt... Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips.

Tina Roth Eisenberg, founder of Tattly and Creative Mornings

Don’t be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of howies and Hiut Denim. David Hieatt packs in some great advice for business minded folk.

Nathan Maker, No Guts No Glory

A super tool focused on improving engagement with your community, which can be a real challenge in a social-media-heavy, time-poor world. Highly recommended.

Deborah Colella, The Dog Nanny


Do Open - How a simple email newsletter can transform your business (and it can) - Audiobook
David’s Do Lecture

How love, luck and ideas got a town making jeans again

David Hieatt, co-founder of Hiut Denim and the DO Lectures, on why manufacturing is coming home.

About the author

David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, Hiut Denim. Its open rate exceeds almost any industry standard and it is one of those rare emails that people actually look forward to receiving. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. In 2024, Hiut Denim was featured on BBC2's Inside the Factory.

David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. He is the author of Do Purpose: Why brands with a purpose do better and matter more (Do Books, 2013) and The Path of a Doer (2010, 2020). He lives in West Wales.

Product details

  • Pub date: May 2017
  • Dimensions: 120 x 178mm
  • Extent: 160 pages
  • ISBN: 978-1-907974-30-4
  • eBook ISBN: 978-1-907974-31-1


B&W photographs by Andrew Paynter, Marcus Ginns, Jim Marsden and Dan Rubin. 10 B&W illustrations by 'Marketoonist' Tom Fishburne

Paper & print details

Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper

Related titles

Do Purpose - Why brands with a purpose do better and matter moreDo Interesting - Notice. Collect. ShareDo Story – How to tell your story so the world listens.Do Team - How to get the best from everyone.Do Lead - Share your vision. Inspire others. Achieve the impossible.