
Do Purpose – Seconds
Why brands with a purpose do better and matter more.
David Hieatt
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PaperbackAt some point on a book's journey, it can get a little damaged and becomes unsuitable for sale. But these wabi-sabi editions can still go to a good home!
This book is marked as a 'Second' and being offered at a discounted rate due to a minor defect. This could be an imperfection on the spine, corners or cover, or old pricing on the back cover. We're unable to photograph each imperfection, but rest assured it's the same great content inside!
Please note this item cannot be returned or refunded.
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
Product details
- Pub date: 2014, new edition 2024
- Dimensions: 120 x 178mm
- Extent: 160 pages
- ISBN: 978-1-914168-50-5
- eBook ISBN: 978-1-914168-51-2
Artwork
B&W photography by Andrew Paynter & linocut prints by Olaf Ladousse
Paper & print details
Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper