Do Disrupt
Change the status quo. Or become it.
Mark Shayler
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This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.
Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to generate ideas, define your customer, identify the competition... and then outsmart them. You’ll also find out why you need a chat with your Nan and a tape measure.
If you're starting a new business or you're the rebel inside a much larger organisation, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.
Reviews
A colouring book about world domination.
VICE
Do Disrupt feeds my soul. I keep a copy by my bed.
Mary Portas
Mark’s Do Lecture
It's not sufficient to do things better. We need to do better things.
Do things better - and do better things. And why both the planet and your bottom line will thank you.
About the author
Mark Shayler runs Ape, an innovation and sustainability consultancy. He helps big companies think small and small companies think big. He has worked with Samsung, Coca-Cola, Unilever and John Lewis, saving them shed-loads (technical term) of carbon and helping them develop new products and services. He is a keynote speaker and a founding partner of the DO Lectures. He is also the author of Do Present: How to give a talk and be heard (2020).
Product details
- Pub date: May 2013
- Dimensions: 120 x 178mm
- Extent: 144 pages
- ISBN: 978-1-907974-34-2
- eBook ISBN: Paperback only
Artwork
B&W illustrations by the author
Paper & print details
Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper
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