
Do Open – Seconds
How a simple email newsletter can transform your business (and it can).
David Hieatt
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PaperbackAt some point on a book's journey, it can get a little damaged and becomes unsuitable for sale. But these wabi-sabi editions can still go to a good home!
This book is marked as a 'Second' and being offered at a discounted rate due to a minor defect. This could be an imperfection on the spine, corners or cover, or old pricing on the back cover. We're unable to photograph each imperfection, but rest assured it's the same great content inside!
Please note this item cannot be returned or refunded.
How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Product details
- Pub date: May 2017
- Dimensions: 120 x 178mm
- Extent: 160 pages
- ISBN: 978-1-907974-30-4
- eBook ISBN: 978-1-907974-31-1
Artwork
B&W photographs by Andrew Paynter, Marcus Ginns, Jim Marsden and Dan Rubin. 10 B&W illustrations by 'Marketoonist' Tom Fishburne
Paper & print details
Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper