Do Purpose
Why brands with a purpose do better and matter more.
David Hieatt
New edition featuring foreword by Sophie Bambuck, CMO of The North Face
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
Available to pre-order now. Orders ship just before publication on 5th September 2024.
This paperback purchase includes a free ebook download.
Reviews
A powerful guide that serves as a compass for those navigating the world of purpose-driven brands. The pages provoke, the words inspire, the formula makes it real.
Sophie Bambuck, Chief Marketing Officer, The North Face
This book helped me change the way the world drinks. Its purpose is to be read and re-read, then you take the world by storm.
Ben Branson, founder, Seedlip
David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.
Richard Reed, co-founder innocent
A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.
Michael Acton Smith, CEO Calm
There is no waffle or filler in here, just page after page of 'what you need to know'. There's not a word wasted in this wonderful book.
Paul D, reader
My favourite book in the world.
E Jensen, reader
International editions
French
SpanishAudiobook
David’s Do Lecture
How love, luck and ideas got a town making jeans again
David Hieatt, co-founder of Hiut Denim and the DO Lectures, on why manufacturing is coming home.
About the author
David Hieatt has been described as a marketing genius. After leaving Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. More recently, he started Hiut Denim in his home town of Cardigan in West Wales. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. In 2024, it was featured on BBC2's Inside the Factory. David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. He is the author of Do Open: How a simple email newsletter can transform your company (2017) and The Path of a Doer (2010, 2020).
Product details
- Pub date: 2014, new edition 2024
- Dimensions: 120 x 178mm
- Extent: 160 pages
- ISBN: 978-1-914168-50-5
- eBook ISBN: 978-1-914168-51-2
Artwork
B&W photography by Andrew Paynter & linocut prints by Olaf Ladousse
Paper & print details
Paperback editions are printed by OZGraf Print on Munken, an FSC-certified paper
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