We’re excited to announce our latest addition to the series, Do Open: How a simple email newsletter can transform your business (and it can).
The second book from David Hieatt, author of Do Purpose and co-founder of The Do Lectures and Hiut Denim, Do Open started life on David's blog followed by a popular run of Do workshops and is now a published book.
At his company Hiut Denim, David has based his entire marketing strategy around the humble newsletter. Over time, it has helped build the business into a global jeans brand with a fiercely loyal following. Now David shares his insight and strategies and explains how this vital tool - so often underestimated - can be used to great effect. Full of practical advice on everything from understanding your audience to writing a killer headline, Do Open is a perfect manual for creative entrepreneurs and anyone building up their brand and online community.